BIO
Crafting and launching
2008 - Present
Formerly
AKQA (DT), Clemenger BBDO, Cru Digital
Experience
Medibank • Simply Energy • Lite n' Easy • Melbourne Airport • Victoria University • Bunnings • Virgin Australia • Steggles • Lilydale Chicken • Kogan • NAB • QUT • Fisher Price • Orora Packaging • Mercedes • Pace Eggs • Bakers Delight • Citroen • Bvlgari • Ice Break • VIC Roads • Suzuki • Optus • Bakers Delight • Lorna Jane • Dreamworld • Latrobe University • Harry the Hirer , + 30 more
A career defined by change + varied projects.
The technology we create on and for is growing and changing exponentially. From the rise and fall of Flash (RIP), to social media, smartphones, HCD & AI – a myriad of other shifts and innovations continue to shape the way we interact with each other and businesses.
My career has been marked by a need to hone my craft in this sea of change. Working for both local and international brands and teams of all sizes has given me exposure to all forms of interesting problems and learning experiences. From working on FCMG campaigns through to B2B enterprise platforms, I’ve worked in nearly every digital medium and industry vertical. I find this variation to be one of the most rewarding things to look back on over the years.
A day at work
UX/UI craft & leadership. Experience strategy & planning. Workshops & Co-Design. Project immersion & scoping. Research & testing. Design direction & pairing. DesignOps.
A day in my life
Figma experiements. Fur father to a ragdoll named Gem. Sneakerfreaker. Streetwear. Vinyl toys. Anime. UX reads on medium. Raves & festivals. Trance, techno, lo-fi & ambient.
Discovered design in 01’, started agency life in 08’.
From first thought to launch, I help define & craft brands, products and experiences for the connected age. I was intrigued by ‘multimedia’ from a young age and fell into all things design, animation, photography & 3D. By the time I graduated high school I identified openly as a ‘designer’ and was beginning to take on work for clients. This title I feel is as much my part of identity as my name to this day, many years later.
Self-learning has always been a focus and I continue to grow professionally through collaboration and reading. From technical implementation through to digital strategy, CX/Service design & project management, I’ve been exposed to it all – and draw on this broad experience in my work every day.
Growing + Leading
I strive to put collaboration ahead of job title – truly believing that we as designers are conduits for the ideas and needs of others. I champion craft, innovation, with a deep focus on customer and stakeholder needs. As a Design Lead, I love that my role can vary wildly on and off the tools, but ultimately it comes down to enabling the project and team to be successful - so that we can all grow and succeed together.